ERIKALUST is a pioneering adult entertainment company making porn for women by women. It’s mission is to be inclusive of all body shapes, rather than make porn for the male gaze. The brand had briefed for a purpose campaign to launch during breast Cancer Awareness Month.

For women who have experienced breast cancer or undergone mastectomies, body image can be a difficult thing to overcome. Even in 2023, there are few images in public circulation or mainstream media of confident, happy, empowered women who’ve undergone a double mastectomy.

I wanted to subvert the traditional British page 3 photoshoot, dropped by redtops papers due to its objectification of women, by bringing it back specifically for women and the female gaze. What if we staged a Page 3 topless shoot where there were no breasts to be seen at all?

Danni Moore is a body positive Instagram influencer who had a double mastectomy following breast cancer treatment. She was the real star of this empowering campaign. Her 'glamour images' were published everywhere from BBC News, OK!, The Daily Star and Mashable, drawing praise and inspiration from women from the UK and all over the world.

To prove this old dog can learn new tricks (well it was an old trick using a new channel) One More Page 3 won Best Use of Influencer at the PR Moment Awards and a Silver at the PR Week Awards.